• The initiative highlights the contribution a guest makes to the environment when staying at an Iberostar hotel, whose average stay reduces CO2 emissions by 6% and avoids 1.9 kilos of single-use plastics. 

• The campaign appeals to the feeling of peace of mind for choosing a sustainable holiday at an Iberostar hotel, which works to care for the ocean and coastal health during guests' stays.

Iberostar Hotels & Resorts, an international benchmark for its responsible tourism model focused on caring for people and the environment, has launched the Rest assured campaign to highlight the reassurance and well-being that guests experience when they choose an Iberostar hotel in the knowledge that, during their stay, the company is protecting the environment and the marine ecosystems surrounding its hotels.

The campaign, which coincides with the celebration of World Ocean Day on 8th June, appeals to the feeling of peace of mind for choosing a sustainable holiday at an Iberostar hotel, since with their stay, guests reduce CO2 emissions by an average of 6% and avoid 1.9 kilos of single-use plastics, as part of the Spanish hotel group's firm commitment to caring for the ocean and coastal health.

Consumers have the decision power, and with this campaign, we want to highlight what our customers take away when choosing Iberostar; they feel the peace of mind that comes from enjoying the best holidays while, at the same time, helping to care for the oceans because Iberostar is committed to an ambitious 2030 agenda to promote a model of responsible tourism.

Cristina Salmerón

Brand Director of the Iberostar Group

Two million fewer plastics and a 6% reduction in carbon emissions

The initiative measures a guest's environmental impact when staying at an Iberostar hotel, calculated in terms of carbon footprint and waste reduction. This calculation subtracts the 692 tons of single-use plastic that the Iberostar Group avoids every year since 2019, when the company removed up to two million instances from all its operations in its plastic reduction program, making it the first hotel group to take this measure.

Similarly, a guest staying at an Iberostar hotel contributes to an average 6% reduction in carbon emissions. This reduction is possible thanks to the clean energy and 100% renewable electricity that Iberostar uses in many of its hotels in Spain, in addition to reducing its overall energy consumption by 5.7% and reducing 213 tons of food waste in the last year – equivalent to 533,000 meals –  which avoided 916 tons of CO2 in 2022. In this way, Iberostar will achieve carbon neutrality by 2030, 20 years ahead of the global target set by the industry.

To improve the health of the ecosystems surrounding its hotels by 2030, the company has a research laboratory made up of a scientific team in charge of studying and caring for the ecosystems surrounding the company's hotels. So far, Iberostar has five coral nurseries, three mangrove nurseries - comprising more than 14,400 trees - and four coastal dune nurseries in Mexico, with 9,000 plants.

In addition, 78% of the fish consumed in Iberostar hotels globally is of responsible origin, reaching over 90% in Spain and 100% responsible fish consumption in Mexico. Thus, 100% of the fish and seafood consumed in its establishments in 2025 will come from responsible sources.

In 2017, the Iberostar Group declared its passion for the seas and oceans through the pioneering Wave of Change movement. With this initiative, the hotel company committed to promoting a responsible tourism model to protect the ocean and the environment. With a solid scientific basis, Iberostar has developed the lines of action for its own Agenda 2030 that moves towards a circular economy, promotes the responsible consumption of fish and seafood, and improves the coastal health of all the ecosystems surrounding its hotels.

Through a landing page and dissemination strategy on its own channels and social networks, Iberostar presents this new campaign internationally in four languages (English, Spanish, Portuguese, and French) to motivate its customers in Europe and America to opt for a more sustainable holiday by actively caring for the ocean and coasts while enjoying their vacation.