• Iberostar is the sole Spanish company and only tourism representative on a global list that annually recognizes organizations charting the future of the business world.
• TIME highlights Iberostar's impact, ambition, and transformative capacity in a key sector for the planet's economic and environmental future.

Iberostar Group has been recognized as one of the Most Influential Companies on the 2025 TIME100 list. This prestigious annual list celebrates the contributions of 100 companies making an extraordinary global impact. The 100% Spanish family-owned company has been acknowledged in the Leaders category for its commitment to a responsible business model, its impact on the global tourism industry, and its ambition to transform the sector through science and innovation.

This accolade positions Iberostar as the sole Spanish company and only tourism representative on a global list annually identifying organizations that are truly shaping the business world through their leadership in sustainability, innovation, impact, and economic success.

This recognition from TIME supports our ambition to transform tourism, and highlights the collective effort of an exceptional team that works with a long-term vision and is committed to excellence. This achievement encourages us to move forward with determination and placing our purpose and values as fundamental pillars of our future growth

Sabina Fluxá

Vice-Chairman and CEO of Grupo Iberostar

Commitment to a responsible tourism model

Among the aspects that have supported Iberostar’s inclusion on the list is its approach to a model of responsible and positive tourism, which places people and the planet at the centre. Through its Iberostar Wave of Change movement, the company promotes inclusive, equitable, and enriching work environments; strengthens its commitment to communities, fostering the socioeconomic development of the destinations where it operates; drives actions to protect marine biodiversity and mitigate climate impact, from the reefs in the Caribbean to the Posidonia meadows in the Mediterranean. Likewise, the company works to promote a more conscious gastronomic offer that connects with the ocean as a source of life and works on concrete actions focused on the restoration of marine and coastal ecosystems as well as consolidates a circular experience in its hotels, minimizing waste, improving energy efficiency, and extending the useful life of materials. And all this, without losing sight of responsible growth, which balances profitability, rigorous environmental management, and positive social impact.

Being included in the TIME100 list underscores that advancing positive change—rooted in science, collaboration, and purpose—can be transformative in driving business growth. By embedding a responsible strategic approach throughout our entire business, we aim to demonstrate that sustainability is not an add-on, but generates long-term value. This recognition reinforces our vision to shape a model of tourism that actively supports nature, empowers local communities, and creates resilience—for the benefit of generations to come

Gloria Fluxá

Vice-Chairman and Chief Sustainability Officer at Iberostar Group

To assemble the list, TIME gathered nominations across sectors, and polled its global network of contributors and correspondents, along with outside experts. TIME editors then evaluated each nominee based on key factors, including impact, innovation, ambition, and success. The result is a diverse group of 105 businesses helping chart an essential path forward. 

See the full list here: https://time.com/time100companies/