Trends | Nov 29, 2023
Your Dream Wedding
At Iberostar Hotels & Resorts, the wedding experience is more than something we offer to our guests. Because it is a unique and significant moment in the lives of those involved, each marriage is conducted uniquely and exactly according to the couple's vision.
With sustainability always in the forefront, each wedding is personalized to represent what the couple has dreamed of for their special moment. To make this possible, the wedding team is trained to meet or exceed expectations, handle any situation, and provide any necessary guidance. Even if two couples have similar tastes and desires, the wedding will never be exactly the same. One way to guarantee this uniqueness is the limit of two weddings per day at each hotel.
The love story of a wedding doesn't begin at the "I do" moment of the couple; it starts with the preparation of the proposal, often in a special place and moment. Iberostar can help make your dream proposal a reality. When deciding to have a "Destination Wedding," the couple travels to explore and choose the perfect location for their long-awaited day. For this choice, Iberostar offers 21 properties strategically located in Jamaica, Mexico, and the Dominican Republic, expanding the range of options. From the moment of choosing the venue, the couple is in constant communication with our wedding team so that we fully understand their wants and needs to create their dream wedding.
Weddings at Iberostar hotels are crafted to match your imagination, including the culinary aspect. Iberostar offers a multicultural culinary approach, blending local gastronomy with recipes from around the world to provide a diverse and flavorful experience. Additionally, the company promotes environmental responsibility by encouraging sustainable fish consumption and the use of local and seasonal products. Their cuisine is based on natural, fresh, and seasonal ingredients, free from artificial additives, and prepared to preserve the nutritional value of the food. Emphasizing nature, they let the seasons dictate the ideal ingredients, resulting in an authentic and eco-conscious gastronomic experience, offering the best for your event.
To make the most of this moment and have an even more immersive experience, Iberostar has developed “Wedding Week”. During Wedding Week, the couple, along with their guests, can enjoy a series of unique activities and moments. Imagine welcoming guests with a special welcome drink, organizing an excursion for everyone the next day, spending an afternoon at the spa while another group plays golf on the third day, followed by a rehearsal dinner. The specialized team takes care of all the details, from the warm reception to the big wedding day, offering couples the opportunity to celebrate the wedding of their dreams in an exotic environment while enjoying a complete vacation experience. The Wedding Week is a way to extend and enrich the traditional one-day wedding, providing an unforgettable experience not only for the bride and groom but also for their guests.
Analyzing the marketing aspect, according to The Knot group, in the year 2022, there were over 6,000 weddings per day, totaling more than 2.4 million for the year. Destination Weddings are on the rise, growing by 32% from 2022 to 2023 and potentially reaching the mark of 78 billion dollars by the year 2027. Therefore, market trends indicate an increase in the demand for weddings in destinations such as the Caribbean. This confirms that Iberostar not only offers the realization of dreams for those wishing to get married but also pays attention to market trends, securing a significant position in the industry.
Returning to the topic of sustainability, ecological awareness is incorporated into the wedding, making the union of the couple even more special and carrying the lesson throughout the couple's life. A foundation built with consideration for the health of the planet will undoubtedly be beneficial and yield results not only for the couple but also for the environment.
In summary, Iberostar not only hosts memorable weddings but is committed to creating unique and personalized experiences, valuing the uniqueness of each couple, sustainability, and culinary diversity. As a leader in responsible tourism, Iberostar continues to raise the standard, providing wedding couples, as well as their guests, with a celebration of love in a truly unforgettable way.
Loreto Lazo - Director of Romance