• The award distinguishes the president of Grupo Iberostar for his vision and extensive professional work in the tourism sector.

 

Miguel Fluxá, President of Iberostar Group, has been honored with the "Legend Award" at the annual "Tourinews Awards 2023: The Value of Tourism" ceremony, in recognition of his exemplary professional career linked to the tourism sector and his contribution to the Spanish industry. 

The accolade highlights Miguel Fluxá's tireless dedication and inspiring vision. It also recognizes his fundamental leadership in transforming a family business to become an international reference, by promoting a responsible tourism business model that focuses on caring for people and the environment.

Miguel Fluxá, who received this award alongside prominent representatives of the international tourism sector at the XI International Tourism Forum Maspalomas Costa Canaria, has also been acknowledged for his lifetime`s work dedicated to the industry.

Born in Palma de Mallorca, and after completing his studies in Business Administration, he began working at Viajes Iberia, turning it into one of the most important outbound travel groups in Spain. In his extensive career as a travel agent, incoming agency, and tour operator, Miguel Fluxá stands out for creating one of the first Spanish tour operators, Iberojet (1973), and Sunworld (1991) - the first Spanish-owned tour operator in England. 

In 1979, Miguel Fluxá started his hotel business, and in 1986, he created the Iberostar brand. Today, the hotel company now has a team of 35,000 people from 95 nationalities worldwide and a portfolio of 100 hotels in 16 countries. Meanwhile, Grupo Iberostar's travel division, W2M, includes an airline, tour operators, a network of travel agencies, an online travel agency (OTA), and incoming agency.