• The hotel division, Iberostar Hotels & Resorts, obtained €2.37 billion in managed revenues, an 8.7% increase over the previous year, and consolidated EBITDA growth of +60% over the last three years. 
• The company is pursuing an expansion strategy in prime beachfront locations, identifying new growth opportunities through management and asset-light contracts. 
• With more than 40,000 people globally, Iberostar Group continues to drive talent development as a strategic pillar.

Iberostar Group closed the 2025 financial year with managed revenues of €5.1 billion, a 14% increase over the previous year. This performance, supported by the strength of its two business divisions, Iberostar Hotels & Resorts and World2Meet, consolidates a trajectory of sustained growth within a stable global tourism sector. The company has strengthened its competitive position through a strategy focused on quality, operational excellence, and guest experience differentiation. The company maintains an ambitious investment plan of €1 billion through 2028, aimed at developing new projects and transforming existing assets.

The 2025 results confirm the strength of a model geared towards profitable growth and a long-term vision. Continuous improvement in the customer experience and increasingly efficient business management, supported by innovation and digitalization, have enabled us to strengthen our results without compromising on quality. We approach 2026 with a firm commitment to investing, convinced that talent development is essential to creating sustainable value in the destinations where we operate

Sabina Fluxá

Vice-Chairman and CEO of Iberostar Group

In 2026, Iberostar Group will celebrate 70 years of experience in the tourism sector. Over these seven decades, the company has built a business venture that today boasts a team of 40,000 people from 95 nationalities, united by the goal of promoting positive change through tourism.

Iberostar Hotels & Resorts, the main driver of growth

At the end of the financial year, with a portfolio of 100 hotels and more than 33,500 rooms in 14 countries, Iberostar Hotels & Resorts achieved managed revenues of €2.37 billion, an 8.7% year-on-year increase. EBITDA for the Group’s hotel division increased by 17% in 2025, driving a cumulative growth of +60% over the last three years.

Performance in the EMEA region was particularly noteworthy. The company achieved a 12% increase in sales, supported by strong demand from Germany and Spain and significant growth in the United Kingdom (+20%). Countries such as Switzerland, Belgium and Poland, as well as the North American market, have seen increases in demand for the region. Mediterranean destinations such as Tunisia, Montenegro, Greece, and Morocco performed very well. Notably, the Balearic and Canary Islands recorded sales growth of over 10%, while ADR in the region grew by nearly 8%.

In the Americas, business performance remained positive with a 10% increase in sales and ADR growth of over 6%. This was supported by stability in key destinations such as the Dominican Republic, Brazil, and Jamaica, as well as the addition of new hotels in Aruba and Miami. The United States and Canada continue to lead travel flows, joined by Argentina, which grew by 34% in 2025. Demand from the Brazilian and Mexican markets remains stable, while sales from Spain to destinations in the Americas increased by 20%.

The results achieved are the outcome of our expertise in the vacation segment and the commitment of a professional and highly motivated team. We remain committed to excellence, the continuous transformation of our portfolio in prime beachfront locations, and the creation of experiences that generate lasting value for customers, employees, and communities

Phil Mc Aveety

CEO of Iberostar Hotels & Resorts

Guest experience and selective expansion 

After its first year of operation, JOIA Aruba by Iberostar has excelled, consolidating its luxury offering and connection to the destination. Furthermore, the new Iberostar Selection Es Trenc and Iberostar Selection Fuerteventura Palace, which reopened after comprehensive renovation, have been warmly welcomed by guests and exemplify the core attributes of the Iberostar Selection segment. At the end of 2025, Iberostar strengthened its presence in Mexico with the opening of Iberostar Selection Riviera Cancun, its twelfth hotel in the country. Operated under a management contract, the hotel reflects the company’s strategy to complement owned assets in America with an asset-light growth model.

Looking ahead to 2026, Iberostar will continue its strategy of selective expansion in strategic destinations with the opening of two new five-star hotels. Iberostar Selection Montenegro will open on the southern coast of Montenegro, offering 290 suites and villas facing the sea. Additionally, the company will reach a milestone in its international trajectory by opening its first hotel in East Africa: Iberostar Selection Zanzibar (Tanzania), located on Muyuni Beach.

Iberostar continues to invest in the transformation of its facilities. The chain is working on the comprehensive renovation of Iberostar Waves Tucán and Iberostar Waves Quetzal (Mexico), which will become the flagships of the Waves segment in the Americas. In Jamaica, JOIA Rose Hall by Iberostar will undergo a complete renovation between June and November 2026 to enhance the guest experience and consolidate its position as a luxury benchmark.

Iberostar Wave of Change, a model of responsible tourism integrated into the business

Iberostar is advancing its commitment to a responsible tourism model through its Iberostar Wave of Change movement, structured around seven focus areas ranging from caring for people, commitment to local communities, protecting nature, promoting responsible consumption of fish and seafood, climate action, moving towards a more circular experience, and responsible growth. 

In a year of significant challenges in talent management, Iberostar continues to work on professional development, physical and emotional well-being, and equal opportunities, with a special focus on youth employment: more than 400 apprentices participated in 2025 in its Dual Vocational Training program in Spain, Mexico, Jamaica, and the Dominican Republic—a number the company aims to boost significantly in the years ahead.

At the end of the year, circular economy initiatives had reduced waste sent to landfill by more than 80% compared to 2021,  thanks to the continuous improvement in waste separation, a collaborative vision and a clear commitment to public-private partnerships to develop local solutions. Some examples implemented in 2025 include composting projects in Brazil and the Dominican Republic, textile recycling in Mexico, and organic waste management in the Canary Islands and Fuerteventura. In addition, the company continues to work steadily and continuously to move toward climate neutrality, with a roadmap that includes scopes 1, 2, and 3.

Furthermore, 93% of the fish and seafood served in hotels comes from responsible sources, thanks to work with certified suppliers and the promotion of local initiatives that support artisanal fisheries, strengthen coastal communities, and provide training to improve practices and livelihoods. Markets including Spain, Mexico and Portugal have already reached 100% responsible seafood sourcing, whilst the most established program markets are operating at an average of 98%.

During 2025, Iberostar strengthened pre-competitive alliances aimed at boosting not only its impact, but also the tourism sector's collaboration towards social and environmental issues. Key initiatives include the Grange Pen Marine Sanctuary in Jamaica, the first co-management partnership developed with the local community and government to protect marine ecosystem and generate local employment; the Shocos Sanctuary in Aruba; and a pioneering public-private cross-sector agreement on blue carbon in the province of Cadiz, Spain.

Responsible growth is woven into the company’s strategy, embedding scalable initiatives that generate long-term benefits for the company, stakeholders and destinations in which it operates.